The Semiotic Alliance

Grappling with The Thing

You can’t just tack any idea onto a product. There has to be a real connection.

That’s why we love to take a deep look at the product itself – engaging with all its experiential dimensions from texture to sound.

The product truth that emerges, often hidden under over-familiarity, can lead to rich, ownable concepts and metaphors.

About us

The Semiotic Alliance is a unique consultancy offering analysis and inspiration for brand marketing and development.


The Semiotic Alliance 
332 Lordship Lane
London SE22 8LZ
United Kingdom
Phone +44 (0) 7779 611 656

The Semiotic Alliance is a trading name of Infallible Industries Ltd.