The Semiotic Alliance

The Long Cultural Stare

We can only get so far by looking at sector codes alone. To create new noise, we need to look at the wider cultural context: its practices, rituals, myths and narratives.

This is often how we start a project, before taking a close-up look at the sector, and then zooming in on the brand.

About us

The Semiotic Alliance is a unique consultancy offering analysis and inspiration for brand marketing and development.


The Semiotic Alliance 
332 Lordship Lane
London SE22 8LZ
United Kingdom
Phone +44 (0) 7779 611 656

The Semiotic Alliance is a trading name of Infallible Industries Ltd.